RYE 115 - Not a hotel
Feeling at home is not just about the place, but to a great extent about a state of mind. A state that is cosy, safe and relaxed.
Rye115 is reminiscent of a hotel but feels like home. Rye115 is a family-run boutique hotel where we live our dreams. We have a common living room and dining room, where many people hang out, meet, work or relax.
At Rye115, it’s all about the atmosphere. It is both unique and different – and we believe it should be experienced.
We created a creative strategy to highlight the exceptional experience of Rye115.
We created a unique identity that reflected Rye 115 values and their unique location.
With the Rye115 website, we have created a platform that provides a digital presence and tells about the values Claus and Charlotte stand for.
We chose to focus on 3 unique areas:
Not a hotel, a local stay on Østerbro, and sharing a unique stay.UMANO
Not a hotel
At Rye115, it’s all about the atmosphere. It is both unique and different – and we believe it should be experienced. We get along and are almost always enriched with good or interesting stories.
A local Identity
The identity is created from a locally rooted idea of being an important part of the environment and culture at Østerbro. Rye115 is located as a well-hidden gem in Ryesgade.
Visually, the logo is based on a tradition that is so characteristic of Copenhagen streets. Many Copenhageners will soon recognize the enamel sign as inspiration, for the modern interpretation of the logo.
The logo is used as a natural lighthouse for hotel guests as they arrive in the street and see the big sign with Rye115.
The website it´s all about Rye115’s values and what the owners Claus and Charlotte stand for. The aim is to create a digital presence that tells a little bit of the unique experience of staying at the hotel. Central to the story is that you almost are at home even though you are in a whole new country. Rye115 is a place you share. A local hotel in Østerbro.